The evolution of The Grass Agency
“The outer world is what we wake up to every morning of our lives, is the place where, willy-nilly, we must try to make our living. In the inner world there is neither work nor monotony. We visit it only in dreams and musings, and its strangeness is such that we never find the same world on two successive occasions. What wonder, then, if human beings in their search for the divine have generally preferred to look within! ”
When life came to a halt in the Bay Area a little over three weeks ago, our future was uncertain. Client leads predictably went cold and with every one in survival mode, new projects were basically DOA. The anxiety was real.
“Instead of letting chaos and uncertainty take us down, we turned inside and began reevaluating our place in this small, beautiful, temperamental world. The result was a creative reawakening.
We launched The Grass Agency just over a year ago, positioning ourselves as a cannabis creative agency and “guide to the wild world of weed.” While we made beautiful things for our clients behind the scenes, we built a small but dedicated audience for The Grass Guide online. We shared stories from the frontlines of legalization with our podcast Rec’d, searched the streets of San Francisco for the city’s best dispensaries, and dove deep on the history of cannabis in South Asia.
With each new post and each new client, came a deeper understanding of who we are and where we’re headed as a creative force. We found ourselves gravitating to the relationship between eastern religion and western counterculture, the tension between capitalism and spirituality, and our collective search for meaning in chaos.
We couldn’t call this a rebrand. It’s more of an evolution, a realignment of sorts. We drew inspiration from the sometimes strained marriage between drug culture and South Asian spirituality in the psychedelic 60s. You can see the influence of the era in our type selection, animations, and color scheme, but our transformation is more than superficial.
The 1960s were a time of massive upheaval and hippies flocked to Hinduism the way they did to LSD: in pursuit of meaning. As we’ve been reminded lately, meaning is elusive in the face of chaos, which is why we’re expanding The Grass Guide beyond cannabis to encompass other avenues of enlightenment. We love weed, but it’s only one way to explore the inner world. Sex, food, psychedelics, technology -- the gateways are infinite.
Your “guide to the wild world of weed” is now in services of “higher living for the inner explorer.” We haven’t given up on our namesake herb -- we’ll continue to bring you cannabis recipes, reviews, and more -- but we are opening our minds and our pages to the wider world of self-exploration. Vedic astrology? Transcendental meditation? Teledildonics? The inner world is our proverbial oyster.
We don’t want to make any promises about the future, because that shit is uncertain. So let’s just say this is the start of something new.
Down with monotony! Inquire within.
Peace, love & respect,
Reena & Christopher