The Bains Firm
IDENTITY, BRAND STRATEGY, WEBSITE DESIGN, SOCIAL MEDIA STRATEGY AND MANAGEMENT
Personal injury attorney Manpreet Bains wanted help building a social following, but first he needed a brand. After a thorough discovery phase, Grass devised a brand strategy and identity that showed respect for tradition and a level of polish rarely seen in personal injury law. In addition to logo, secondary graphics, brand colors, and typography, Grass designed a comprehensive website and content strategy befitting a 21st century law firm. In addition to increasing its caseload, Grass focused on the firm’s long-term objective of becoming the go-to attorney’s for California’s fast–growing South Asian population.
Our social strategy combined community engagement, targeted advertising, legal explainers, and personal cultural anecdotes to create a trustworthy, results-driven presence. The firm signed four new cases within weeks of its first targeted ad.
Credits:
Website Design: The Grass Agency
Social Strategy: The Grass Agency
Social Media Post: The Grass Agency
Lead Image:
Website Design
Identity
Social Strategy & Social Media Management
Following the creation of the firm’s identity and website, we devised a social strategy that targeted the South Asian diaspora in California, without alienating clients from other backgrounds. We conducted a thorough audit of personal injury lawyers across social platforms to inform a brand matrix that defined The Bains Firm’s approach to social. The resulting strategy centers education, community, and strength with a traditional aesthetic and motivational tone.
