Zodiac Matchbooks
ILLUSTRATION, DESIGN, CONCEPT
Inspired by the art of the Indian safety match book, Grass illustrated a series of horoscope posts for social media, with the aim of extending the brand’s reach. Each intricate drawing features the same character represented as the associated figure for each zodiac sign. The drawings incorporate cannabis-related imagery and Hindi, to speak to our dual audiences of cannabis enthusiasts and South Asian influencers.
Credits:
Illustration and Design: The Grass Agency
